Privacy Policy

Privacy Policy
Last updated: [25/2/25]

1. Introduction
Welcome to Peak Media ("we," "our," or "us"). We are committed to protecting your privacy and ensuring that your personal data is handled in accordance with the General Data Protection Regulation (GDPR) and the Data Protection Acts 1988-2018 of Ireland. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website (www.peakmedia.ie) or interact with our services.

2. Data We Collect
We may collect and process the following personal data:

  • Personal Identification Information (e.g., name, email address, phone number)

  • Business Information (e.g., company name, job title, industry)

  • Technical Data (e.g., IP address, browser type, device information)

  • Usage Data (e.g., how you interact with our website, pages visited, time spent on pages)

  • Marketing Preferences (e.g., opt-in choices for email newsletters and promotions)

3. How We Collect Data
We collect personal data in the following ways:

  • Directly from you when you fill out forms, contact us, or sign up for our services

  • Automatically through cookies and analytics tools (see our Cookie Policy)

  • From third-party service providers we work with (e.g., payment processors, analytics tools)

4. Purpose of Processing
We process personal data for the following purposes:

  • To provide and improve our services

  • To communicate with you regarding inquiries, projects, or collaborations

  • To send marketing communications (only if you have given consent)

  • To comply with legal and regulatory obligations

5. Legal Basis for Processing
Under GDPR, we rely on the following legal bases for processing your data:

  • Consent – When you sign up for marketing emails or opt-in to specific services

  • Contractual Necessity – When processing is required to fulfil a contract with you

  • Legitimate Interest – When processing is necessary for our business operations (e.g., analytics, security)

  • Legal Obligation – When required by law or regulatory authorities

6. Data Sharing & Third Parties
We do not sell your personal data. However, we may share your data with:

  • Service Providers (e.g., website hosting, payment processors, marketing platforms)

  • Legal Authorities if required by law

  • Business Partners when necessary for project collaborations (with your consent)

7. International Data Transfers
If we transfer your personal data outside the European Economic Area (EEA), we ensure appropriate safeguards, such as:

  • Contracts based on Standard Contractual Clauses (SCCs)

  • Compliance with adequacy decisions under GDPR

8. Data Retention
We only retain personal data for as long as necessary to fulfil the purposes outlined in this policy. When no longer required, data is securely deleted or anonymised.

9. Your GDPR Rights
Under GDPR, you have the following rights:

  • Right to Access – Request a copy of the personal data we hold

  • Right to Rectification – Correct inaccurate or incomplete data

  • Right to Erasure (Right to be Forgotten) – Request deletion of your data (subject to legal obligations)

  • Right to Restrict Processing – Limit how we use your data

  • Right to Data Portability – Receive your data in a structured format

  • Right to Object – Object to processing based on legitimate interests

  • Right to Withdraw Consent – If processing is based on consent, you can withdraw at any time

To exercise these rights, please contact mark@peakmedia.ie

10. Cookies & Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience, analyse site performance, and improve our services. These technologies help us understand how visitors interact with our website, remember user preferences, and deliver relevant content. Some cookies are essential for the website to function properly, while others, such as analytics and marketing cookies, allow us to measure traffic, track engagement, and personalise advertising. You can manage your cookie preferences through your browser settings or our cookie consent tool.

11. Security Measures
We implement security measures to protect personal data from unauthorised access, alteration, or disclosure. However, no method of transmission over the internet is 100% secure.

12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page, and where appropriate, notified to you by email.

13. Contact Information
For any queries regarding this Privacy Policy, please contact mark@peakmedia.ie

If you're not satisfied with how we've handled your data concerns, you have the right to file a complaint with the Data Protection Commission (DPC) Ireland. You can find more information at www.dataprotection.ie.