Who We Are
About Peak Media
Combining Marketing Expertise with Engaging Video
The Founder
Mark Sheils
Peak Media is a Dublin-based video production and photography company founded by Mark Sheils. What sets it apart is the 16 years of marketing experience behind every project. Most production companies think in shots. Peak Media thinks in outcomes.
Mark started at Opel Ireland in 2009, generating €3.04 million in press coverage in his first full year as Marketing & PR Executive. He went on to run marketing across eight franchised dealerships at Joe Duffy Group, and ran Eureka Marketing for over a decade, a consultancy serving 24 businesses across Dublin. Peak Media is the evolution of that work, launched in February 2025.
That background shapes everything Peak Media produces. The brief isn't finished when the edit is done. Every piece of content has to align with what the business is actually trying to achieve.
Career Background
Marketing Controller
Joe Duffy Group
Marketing across eight franchised dealerships: Volvo, Ford, Mazda, Kia, VW and two used car operations. ATL and BTL campaigns across TV, radio, press and digital. Monthly board presentations on dealership performance.
Founder
Eureka Marketing
Ran a freelance marketing consultancy serving 24 businesses across Dublin. Websites, video production, photography, social media, SEO and Google Ads.
Marketing & PR Executive
General Motors Ireland / Opel Ireland
Generated €3.04 million in press coverage in 2010. Managed PR, product launches and the Opel GPA Awards. Attended the Paris and Geneva Motor Shows on behalf of the brand.
Founder
Peak Media Limited
Video production, photography and drone for Irish businesses. IAA-registered drone operator with public liability covered.
What Drives Us
Our Approach
Purpose-Driven Content
Every video serves a purpose, not just great visuals. Content isn't just pretty; it aligns with business goals to deliver measurable results.
Marketing Expertise
Most agencies specialise in either video production or marketing. Peak Media combines both. Over 16 years of marketing experience informs every project.
Genuine Storytelling
Authentic documentary-style storytelling that connects with audiences, builds trust, and showcases what makes your business unique.
Real Results
Peak Media saves you time and helps your business grow through professional, impactful content designed to turn views into customers.
Part of a Bigger Picture
Our Brands
Peak Media is the founding brand. We also operate Totus, which builds operational business systems for Irish SMBs.
Both brands operate under Peak Media Limited (CRO 814520).
Let's Work Together
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